# Who We Are

We’re a pioneering Turkish software distributor driven by a simple belief: software changes everything. Since our early days, when selling software in 1998 meant overcoming severe hardware limitations across the region, we’ve grown alongside the technology landscape — learning, adapting and leading. Today we serve the METAA region with a broad catalog of industry-leading software publishers, deep technical expertise and a proven track record of large-scale enterprise deals.

Our Story

In 1998 our enthusiasm for software outpaced local infrastructure. As desktop adoption grew, so did our sales and resolve. A milestone came in 2001 when we introduced virtualization to Turkey by obtaining distribution rights for VMware — a company that, like us, began its journey in 1998. That early bet on virtualization exemplifies our ability to spot transformative technologies and bring them to market.

Since then we’ve expanded consistently:

• Introduced and scaled WebTrends (web analytics) to reach a half million USD total contract value.
• Held JetBrains distribution rights since 2008, becoming one of the earliest channel partners globally and growing the relationship into multimillion-dollar annual contracts across our METAA territory.
• Became one of only six dedicated global distributors for DevExpress, delivering projects across continents — from Hong Kong to Nigeria, South Africa to Scotland.

What We Do

We connect software publishers with customers across METAA by combining:

• A curated portfolio of over 3,000 software publishers.
• Regional distribution capabilities and enterprise sales expertise.
• Pre-sales engineering, technical marketing and solution consulting to design, deploy and support complex software projects.

Our services cover licensing, channel enablement, technical onboarding, localization and large scale account management to ensure software vendors and customers succeed together.

Our Reach

We operate across the METAA region and beyond, enabling software deployments and projects across diverse geographies and industries. Our team’s technical and commercial reach has enabled successful implementations in markets with very different infrastructure maturity — a capability rooted in our early experience bringing software where it wasn’t yet commonplace.

Our Team & Culture

Our strength is people. We are proud of a talented team of pre sales engineers, technical marketing experts and sales consultants who combine deep product knowledge with practical, regional experience. We foster a culture of curiosity, technical excellence and customer-first thinking — the same values that guided our first steps in 1998.

Why Work With Us

• Proven history of identifying and scaling transformative software in emerging markets.
• Long-standing partnerships with top global vendors.
• Regional expertise and the operational capability to deliver enterprise-grade deals.
• A broad publisher portfolio that gives customers choice and vendors the channel reach they need.

Looking Ahead

We’re proud our early vision — that software would become central to growth across our region — has been vindicated. With robust hardware infrastructure now in place across METAA, software isn’t just “eating the world”; it’s fueling digital transformation in every sector we serve. We’re excited to continue that journey with partners, publishers and customers.

Let’s Talk

We’d love to start a conversation. Whether you’re a software publisher seeking regional distribution, an enterprise evaluating solutions, or a partner exploring collaboration — get in touch and let’s explore how we can succeed together.

Contact us: elmer@elmer.com.tr