SketchUp its users are architects, designers, builders, manufacturers and engineers. They are the people who shape the physical world. They are very important to us and deserve great tools; big tools produce big jobs.
Big tools are the ones you expect to use. They do one thing (or maybe two things) really, really well. They allow you to do what you want to do without understanding how. You can focus on being creative or productive, or both, while they can help you do difficult or boring jobs. And they are beautiful in their own way.
Biz SketchUpWe do our best to produce great tools for drawing in. For our users, drawing is thinking. They draw to discover ideas, understand things and show other people what they mean.
They draw because they love to draw and nothing big has yet to be built that doesn't start with a big drawing.